Company 3 brand Stereo D, known for 3D stereo conversion, has rebranded as SDFX Studios. The company has broadened its workflow after seeing a massive increase in demand for traditional VFX work. It is now a full-service visual effects business working with networks, studios, streamers and VFX companies to create supporting visual effects for feature films, TV and commercials.
Since its inception over a decade ago, Stereo D has grown beyond just conversion work to become a VFX partner of brands such as Weta FX, ILM and Marvel Studios; its parent, Company 3; and sister companies Framestore, Powerhouse VFX and Encore VFX.
Executive vice president and SDFX Studios’ CCO Aaron Parry explains, “The scope of our work has expanded vastly in recent years as a response to the demand from the industry as a whole. The content revolution has seen our talented teams working alongside partner companies and filmmakers across the VFX process. This rebrand looks to better represent this breadth of services and the talented artists and support teams.”